MotorcycleHound.com : Sales : Glossary
Discounts: As in every business, every good dealership has done their break even analysis, and knows on average how much profit they need to make in order to keep the doors open. Make sure you check out our rebates section, updated regularly with the latest rebates, dealer discounts, and other marketing incentives.
Freight: The fee charged to the dealership to get the motorcycle there. This is sometimes averaged across an entire shipment, depending on the circumstances.
Prep or Set-up: What it costs to put the unit together, inital gas, and clean for sale.
Documentation fee: What it costs for the paperwork to flow through the dealership to the lender to the bank.
Manufacturer’s Suggested Retail Price (MSRP): This is the price the manufacturer wants the dealer to sell the unit for.
Dealer Suggested Retail Price (DSRP): This is the price that the dealer wants to sell the unit for.
Bonus Bucks: Given to the customer by the manufacturer. This can be used for parts and accessories, or may be used to take off the price of the bike.
Customer Cash: Given to the customer by the manufacturer. Generally, to be used for parts, but also may be allowed to take off the price of the bike.
Rebates: Given to the dealership from the manufacturer, may be given to the customer or kept by the dealership.
Marketing Incentives: Given to the dealership to help promote certain units, may be used for advertising, or dealerships can use this money to reduce the price of the unit.
Dealer Incentives: If a dealership has certain motorcycles that they want to get rid off, (i.e. it has been there a long time, they have a lot of the same unit, or the unit is discontinued) they may offer money off of that particular unit over and above what the manufacturers have given.